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Websites that explain the business.

Information architecture, page systems and responsive design that make clear what a business does, who it serves and why it matters.

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A good business website answers three questions quickly: what do you do, is it for me, and what should I do next. Most sites that have been outgrown fail on at least one of them.

I start with the , then design a responsive page system you can extend, so adding a service, a case study or a landing page does not mean redesigning anything.

Which pages exist, what each one has to prove, what order the content comes in and how a visitor moves between pages. Decided before any visual design, because it is the hardest part to change later.

A good fit if

  • The offer is hard to explain in a sentence, or the current site no longer matches what the business does.
  • You have several services, audiences or locations that need clear paths rather than one long page.
  • You want a site your team can extend and maintain without a designer for every change.
  • Visitors need to trust the business quickly, so proof, process and contact details matter.

What you get

Sitemap and page structure
Which pages exist, the order of content on each, and how visitors move between them.
Messaging hierarchy
Headlines, supporting copy and calls to action organised around the decision each visitor needs to make.
Responsive page designs
Desktop and mobile layouts for every key page, with light and dark themes where they suit the brand.
Component library
Reusable sections, states and patterns, documented so new pages are assembled rather than redrawn.
Launch preparation
Content checklist, metadata, accessibility and performance checks, and a handover that is easy to maintain.
Build and launch in Framer
Optional. Otherwise the files are prepared for your developers.

How it runs

  1. 01Understand

    Goals, audience, the current site and the constraints that matter.

  2. 02Structure

    Sitemap, page outlines and the hierarchy of content on each page.

  3. 03Design

    Responsive designs and the component system behind them.

  4. 04Prepare

    Content, quality checks and a launch handover.

Questions

How does a project start?

Send a short brief through the contact form, or book a call if you would rather talk it through. I will reply with questions or a proposed next step.

Do you build the website as well as design it?

Websites can be built and launched in Framer. For products and systems, you receive design files and specifications ready for your developers, and I can stay involved while they build.

Can Guppie Labs improve an existing website or product?

Yes. Existing websites, products and workflows can be reviewed and restructured. The work focuses on the highest-impact problems in clarity, navigation, usability, responsive behaviour and maintainability. See reviews and redesigns.

How is a project priced?

Projects are scoped first, then priced. After a short brief or call you receive a written scope, timeline and price before any work starts. See ways to work together.