https://guppielabs.com/journal/ Guppie Labs is an independent studio that designs digital products, websites and systems for growing businesses, from the first call to launch-ready files. en https://guppielabs.com/journal/accessibility-basics-for-small-business-websites/ https://guppielabs.com/journal/accessibility-basics-for-small-business-websites/ Fri, 16 Oct 2026 12:00:00 GMT Ten changes that make a small business website usable by more people, from colour contrast and keyboard access to labels, link text and tap targets, with how to test each in minutes. Accessibility https://guppielabs.com/journal/choosing-the-right-chart/ https://guppielabs.com/journal/choosing-the-right-chart/ Fri, 16 Oct 2026 12:00:00 GMT A chart should answer one question quickly. How to match the question to the chart, the mistakes that make charts misleading, and a few habits that make a dashboard easier to read. Product design https://guppielabs.com/journal/website-content-audit/ https://guppielabs.com/journal/website-content-audit/ Fri, 16 Oct 2026 12:00:00 GMT Most sites collect pages that nobody decided to keep. A step-by-step content audit that lists every page, gathers a few numbers, chooses one of four actions and tidies up safely afterwards. Websites https://guppielabs.com/journal/core-web-vitals-for-small-business-sites/ https://guppielabs.com/journal/core-web-vitals-for-small-business-sites/ Fri, 16 Oct 2026 12:00:00 GMT Three measurements describe how a page feels to real visitors: how fast it loads, how quickly it responds and whether it jumps around. What each one means, how to check them and what usually fixes them. Websites https://guppielabs.com/journal/empty-loading-and-error-states/ https://guppielabs.com/journal/empty-loading-and-error-states/ Fri, 16 Oct 2026 12:00:00 GMT Every screen in a product spends time without its ideal data. How to design the empty, loading, partial and error versions so people know what is happening and what to do. Product design https://guppielabs.com/journal/map-the-workflow-before-you-buy-software/ https://guppielabs.com/journal/map-the-workflow-before-you-buy-software/ Fri, 16 Oct 2026 12:00:00 GMT A team repeating the same steps across spreadsheets, chat and email often decides it needs software. Five steps to see the process first, and decide whether to change it, buy a tool or build one. Systems https://guppielabs.com/journal/what-to-put-on-a-pricing-page/ https://guppielabs.com/journal/what-to-put-on-a-pricing-page/ Fri, 16 Oct 2026 12:00:00 GMT Services are harder to price publicly than products. Four honest ways to handle pricing on a website, what to include whichever you choose, and what the page needs to answer. Websites https://guppielabs.com/journal/how-to-read-a-design-proposal/ https://guppielabs.com/journal/how-to-read-a-design-proposal/ Fri, 16 Oct 2026 12:00:00 GMT A design proposal is easy to compare on price and hard to compare on anything else. What a good one contains, the questions that reveal what is missing, and the warning signs. Process https://guppielabs.com/journal/redesign-or-fix/ https://guppielabs.com/journal/redesign-or-fix/ Fri, 16 Oct 2026 12:00:00 GMT A website that underperforms does not always need a redesign. Five questions that separate a problem with the words, the structure, the build or the business, and what to do about each. Websites https://guppielabs.com/journal/responsive-design-phone-check/ https://guppielabs.com/journal/responsive-design-phone-check/ Fri, 16 Oct 2026 12:00:00 GMT Most first visits happen on a phone, yet most sites are reviewed on a laptop. A practical pre-launch check of layout, text, taps, forms, images and speed on a real phone. Websites https://guppielabs.com/journal/how-to-write-a-service-page/ https://guppielabs.com/journal/how-to-write-a-service-page/ Fri, 16 Oct 2026 12:00:00 GMT A service page does the work of a first conversation. The questions every buyer brings, a structure that answers them in order, and the common ways these pages fail. Websites https://guppielabs.com/journal/website-audit-checklist/ https://guppielabs.com/journal/website-audit-checklist/ Fri, 16 Oct 2026 12:00:00 GMT Twenty-five checks across message, structure, trust, mobile, speed and accessibility that show what is actually wrong with a website before you spend money redesigning it. Websites https://guppielabs.com/journal/service-business-homepage/ https://guppielabs.com/journal/service-business-homepage/ Fri, 02 Oct 2026 12:00:00 GMT A visitor decides in seconds whether a service business is for them. Four things that should be visible before the first scroll, and a five-minute way to check them. Websites https://guppielabs.com/journal/design-brief-in-twenty-minutes/ https://guppielabs.com/journal/design-brief-in-twenty-minutes/ Wed, 30 Sep 2026 12:00:00 GMT A good brief is short. Eight questions that give a designer what they need to scope a project, and what to attach so you do not have to explain it twice. Process https://guppielabs.com/journal/dashboard-first-screen/ https://guppielabs.com/journal/dashboard-first-screen/ Mon, 28 Sep 2026 12:00:00 GMT Dashboards fail when the first screen shows everything. Start with the question the user opened it with, then design the few numbers and states that answer it. Product design