# Guppie Labs

> Guppie Labs is an independent studio that designs digital products, websites and systems for growing businesses, from the first call to launch-ready files.

Guppie Labs is an independent digital studio. Contact: contact@guppielabs.com.

A fuller version of this site as one document: https://guppielabs.com/llms-full.txt

## Services
- [Business websites](https://guppielabs.com/services/business-websites/): Information architecture, page systems and responsive design that make clear what a business does, who it serves and why it matters.
- [Products and dashboards](https://guppielabs.com/services/products-and-dashboards/): User journeys, navigation and interface design for customer products, dashboards and information-heavy tools, designed around real tasks.
- [Systems and internal tools](https://guppielabs.com/services/systems-and-internal-tools/): Workflow mapping and practical interfaces that replace scattered tools and manual processes with something people can use every day.
- [Reviews and redesigns](https://guppielabs.com/services/reviews-and-redesigns/): A focused review of an existing website or product: what is working, what is costing you, what to change first, and a plan or redesign to get there.

## Selected work
- [Callwise](https://guppielabs.com/work/callwise/): AI receptionist for service businesses.
- [Droplet](https://guppielabs.com/work/droplet/): Revenue assurance for finance and RevOps teams.
- [Clarisphere Commercial Services](https://guppielabs.com/work/clarisphere-commercial-services/): A commercial cleaning company, explained clearly.
- [GRP Construction](https://guppielabs.com/work/grp-construction/): A design-and-build construction company website.
- [Tulip Systems](https://guppielabs.com/work/tulip-systems/): Mission software for autonomous spacecraft.
- [Blinksync.io](https://guppielabs.com/work/blinksync/): Visual workflows for connecting apps and AI.

## Pages
- [About](https://guppielabs.com/about/): Guppie Labs brings business thinking, information structure and interface design together. The result is a digital experience that explains the offer clearly, supports the people using it and gives the business a stronger foundation for growth.
- [Contact](https://guppielabs.com/contact/): A few lines is enough. I will reply by email with questions or a proposed next step.
- [Pricing](https://guppielabs.com/pricing/): Every engagement begins with a short conversation or a written brief. You get a written scope, timeline and price first, so there are no surprises later.

## Journal
- [Accessibility basics: ten fixes with the biggest effect](https://guppielabs.com/journal/accessibility-basics-for-small-business-websites/): Ten changes that make a small business website usable by more people, from colour contrast and keyboard access to labels, link text and tap targets, with how to test each in minutes.
- [How to choose the right chart for a dashboard](https://guppielabs.com/journal/choosing-the-right-chart/): A chart should answer one question quickly. How to match the question to the chart, the mistakes that make charts misleading, and a few habits that make a dashboard easier to read.
- [A website content audit: what to keep, improve, merge or remove](https://guppielabs.com/journal/website-content-audit/): Most sites collect pages that nobody decided to keep. A step-by-step content audit that lists every page, gathers a few numbers, chooses one of four actions and tidies up safely afterwards.
- [Core Web Vitals for small business websites: what to fix first](https://guppielabs.com/journal/core-web-vitals-for-small-business-sites/): Three measurements describe how a page feels to real visitors: how fast it loads, how quickly it responds and whether it jumps around. What each one means, how to check them and what usually fixes them.
- [Empty, loading and error states, the screens most products forget](https://guppielabs.com/journal/empty-loading-and-error-states/): Every screen in a product spends time without its ideal data. How to design the empty, loading, partial and error versions so people know what is happening and what to do.
- [Map the workflow before you buy the software](https://guppielabs.com/journal/map-the-workflow-before-you-buy-software/): A team repeating the same steps across spreadsheets, chat and email often decides it needs software. Five steps to see the process first, and decide whether to change it, buy a tool or build one.
- [What to put on a pricing page when you sell services](https://guppielabs.com/journal/what-to-put-on-a-pricing-page/): Services are harder to price publicly than products. Four honest ways to handle pricing on a website, what to include whichever you choose, and what the page needs to answer.
- [How to read a design proposal: scope, timeline and price](https://guppielabs.com/journal/how-to-read-a-design-proposal/): A design proposal is easy to compare on price and hard to compare on anything else. What a good one contains, the questions that reveal what is missing, and the warning signs.
- [Redesign or fix? Deciding what your website needs](https://guppielabs.com/journal/redesign-or-fix/): A website that underperforms does not always need a redesign. Five questions that separate a problem with the words, the structure, the build or the business, and what to do about each.
- [What to check on a phone before you launch a website](https://guppielabs.com/journal/responsive-design-phone-check/): Most first visits happen on a phone, yet most sites are reviewed on a laptop. A practical pre-launch check of layout, text, taps, forms, images and speed on a real phone.
- [How to write a service page that answers what buyers ask](https://guppielabs.com/journal/how-to-write-a-service-page/): A service page does the work of a first conversation. The questions every buyer brings, a structure that answers them in order, and the common ways these pages fail.
- [A website audit checklist, 25 checks before you redesign](https://guppielabs.com/journal/website-audit-checklist/): Twenty-five checks across message, structure, trust, mobile, speed and accessibility that show what is actually wrong with a website before you spend money redesigning it.
- [What a service business homepage needs above the fold](https://guppielabs.com/journal/service-business-homepage/): A visitor decides in seconds whether a service business is for them. Four things that should be visible before the first scroll, and a five-minute way to check them.
- [How to write a design brief in twenty minutes](https://guppielabs.com/journal/design-brief-in-twenty-minutes/): A good brief is short. Eight questions that give a designer what they need to scope a project, and what to attach so you do not have to explain it twice.
- [Designing a dashboard? Decide what the first screen answers](https://guppielabs.com/journal/dashboard-first-screen/): Dashboards fail when the first screen shows everything. Start with the question the user opened it with, then design the few numbers and states that answer it.

## Products
- [Open Jobs](https://open-jobs.guppielabs.com/): The open job database.
- [Stylebook](https://stylebook-five.vercel.app/): An atlas of art and design styles.