Callwise — live site, opens in a new tab
AI receptionist for service businesses.
Guppie Labs designs digital products, websites and systems for growing businesses.
An independent studio. You work directly with the person doing the design, from the first conversation to launch-ready files.
Works with
Independent digital studio
Most growing businesses have something worth selling and a digital experience that no longer explains it. The website is vague, the product is hard to use, or the daily work is spread across tools that were never designed to fit together.
I work on the first, then the interface. The aim is rather than a collection of screens.
Which pages exist, what each one has to prove, what order the content comes in and how a visitor moves between pages. Decided before any visual design, because it is the hardest part to change later.
Shared type, spacing, components and states, so the next page or feature is assembled from parts instead of redrawn.
Guppie Labs is an independent studio. You talk to the person doing the work, which keeps decisions quick, feedback direct and the result consistent from the first sketch to launch.
Services
What I do
- Business websitesInformation architecture, page systems and responsive design that make clear what a business does, who it serves and why it matters.
- Products and dashboardsUser journeys, navigation and interface design for customer products, dashboards and information-heavy tools, designed around real tasks.
- Systems and internal toolsWorkflow mapping and practical interfaces that replace scattered tools and manual processes with something people can use every day.
- Reviews and redesignsA focused review of an existing website or product: what is working, what is costing you, what to change first, and a plan or redesign to get there.
Work
Selected work
Websites and product interfaces. Every project has a full case study, and live sites open in a new tab.
Droplet — live site, opens in a new tab
Revenue assurance for finance and RevOps teams.
GRP Construction — live site, opens in a new tab
A design-and-build construction company website.
Product · Open Jobs
Open Jobs, the open job database
A searchable job database created by Guppie Labs to help people discover current opportunities from documented public sources. It shows the studio's approach to structured information, practical filters and focused user journeys.
Product · Stylebook
Stylebook, an atlas of art and design styles
An illustrated encyclopedia of 270 art and design styles, built by Guppie Labs. Search by style, artist, trait or period, compare styles side by side and save a collection, with every entry edited through a free, Git-backed CMS.
Process
A practical path from problem to launch
- 01Understand
Define the business goal, the users, the current constraints and the decision or task the experience needs to improve.
- 02Structure
Organise content, workflow and product journeys before visual details make the system harder to change.
- 03Design
Create a responsive interface with clear hierarchy, useful states and consistent interaction patterns.
- 04Prepare
Resolve content, implementation details and quality checks for a release that is easy to maintain.
What good digital work should provide
01
Clarity
People should understand where they are, what the information means and what they can do next.
02
Responsive behaviour
The hierarchy and interactions should stay useful across phones, tablets and larger screens.
03
Accessibility
Readable type, sufficient contrast, keyboard support and meaningful structure belong in the design from the start.
04
Maintainability
Reusable patterns and deliberate content rules make the experience easier to extend without losing consistency.
Questions
How does a project start?
Send a short brief through the contact form, or book a call if you would rather talk it through. I will reply with questions or a proposed next step.
Can we work async?
Yes. "Work with me async" is a real way to work: share the brief in writing, review progress on your own schedule and give feedback in writing, with a call only where it helps.
How is a project priced?
Projects are scoped first, then priced. After a short brief or call you receive a written scope, timeline and price before any work starts. See ways to work together.
Can Guppie Labs improve an existing website or product?
Yes. Existing websites, products and workflows can be reviewed and restructured. The work focuses on the highest-impact problems in clarity, navigation, usability, responsive behaviour and maintainability. See reviews and redesigns.
Do you build the website as well as design it?
Websites can be built and launched in Framer. For products and systems, you receive design files and specifications ready for your developers, and I can stay involved while they build.
What is Open Jobs?
Open Jobs is a searchable job database created by Guppie Labs. It is an example of the studio's approach to structured information, practical filters and focused user journeys. You can visit it here.
Journal
Writing
- Accessibility basics: ten fixes with the biggest effect
- How to choose the right chart for a dashboard
- A website content audit: what to keep, improve, merge or remove